If we work together, we really work together. Closely, under tight deadlines. And all that implies. So here we are. This is what we care about. Not the platitudes, but the important trends. Our process and how we get results. The ideas that won't let go. Or, opt out of the slow dance and read the summary.


Keyword ‘trust’

Brand Shamanism: The quest for magnifying the good.

Saturday, April 17th, 2010

Whenever my family goes on vacation, part of the time is always spent watching “Dirty Job” marathons. At our house we do not have cable, so the Discovery channel is an instant treat for all of us. My three boys and I can’t get enough of Mike Rowe and his gang. Dirty Jobs is one of the best reality shows I have seen, it is simply testosterone in action. It deals with “real life” job scenarios that most of us could never imagine doing, with a touch of, “I am so glad that’s not my job.”

The other day as I was channel surfing the four network stations we get at home, a commercial for Ford comes on. It’s a very simple commercial. Mike Rowe, wearing jeans, a V-neck cashmere sweater, expensive leather shoes and a baseball cap, walks down a “row” of every type of Ford vehicle. All he talks about is the fact that now is a great time to buy a Ford. He stops at the end of the row and slaps his hand down on the Mustang and the commercial ends.


Logos should be painful.

Friday, April 2nd, 2010

Traffic slowed to a stop as the light turned red. I happened to glance down at the car in front of me license plate. It read, “logos4U”. I had to do a double take; did it really say that? I was stunned. Why have it on your license plate? Did he/she love logos? Did he/she do logos? There was no phone number? Are we meant to follow him/her if we need a logo? Should we honk if we want or love logos?

What exactly are logos? The definition on wikipedia of a logo is:

a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization
(a logotype or wordmark).

We are seeing now low cost logos, ones you can window shop for or ones that you give them “your size” online and they will send you options and you can pick one.


    • A brand that speaks to the human side of organizational change

    • The creation of an avatar celebrates a company’s connection to their customers

    • An approach to layout provides the framework for a dialogue about design and architecture

    • Elevate the ordinary “hot chocolate” into a smooth and luxurious experience

    • Design helps a company initiate a proactive outreach program