The unification of a global brand helps a 235,000+ company travel a new path of success
“Our corporate identity and brand must not be a reflection of what we currently are. It has to be a vision for where we want to be.”-Carlos Ghosn Nissan Chief Operating Officer
Bold. Thoughtful. Global.
Nissan Motor Company has a clear vision for the future and
a distinct image to convey to the world.
Working with Nissan Japan, Europe and America, the team refined and simplified Nissan's corporate and product brand globally including: color palette, typography and logos. Two brand guidelines were created and distributed to all the regions and their
Agency: Leonhardt | Fitch