The unification of a global brand helps a 235,000+ company travel a new path of success

“Our corporate identity and brand must not be a reflection of what we currently are. It has to be a vision for where we want to be.”-Carlos Ghosn Nissan Chief Operating Officer

Bold. Thoughtful. Global. Nissan Motor Company has a clear vision for the future and
a distinct image to convey to the world.
Working with Nissan Japan, Europe and America, the team refined and simplified Nissan's corporate and product brand globally including: color palette, typography and logos. Two brand guidelines were created and distributed to all the regions and their
marketing partners.

Agency: Leonhardt | Fitch

    • Identities

      You know what they say about first impressions. Yes, they’re important.

    • Collateral

      Either write something worth reading or do something worth writing.

      Benjamin Franklin

    • Packaging

      The fight is won or lost far away from witnesses—behind the lines, in the gym, and out there on the road, long before I dance under those lights

      Muhammad Ali

    • Digital Media

      Make everything as simple as possible,
      but not simpler.

      Albert Einstein

    • Branding

      You cannot lead from the crowd.

      Margaret Thatcher

Our Thoughts > John Close

Logos should be painful.
Creating logos are hard, if someone tells you they are easy, then you are settling.


Our Thoughts > Noah Read

Noah’s Tool Belt.
After learning HTML with Dreamweaver I decided to
try something simpler.


Our Thoughts > Allen Lau

Minimalist Movie Posters.
The past few months I've noticed a trend among designers.