If we work together, we really work together. Closely, under tight deadlines. And all that implies. So here we are. This is what we care about. Not the platitudes, but the important trends. Our process and how we get results. The ideas that won't let go. Or, opt out of the slow dance and read the summary.


Technological Externalities

| December 12, 2011 | Comment

William Gibson on technological externalities:

We’re increasingly aware that our society is driven by these unpredictable uses we find for the products of our imagination.

This quote is from a wonderful interview you can find on the Paris Review. The interview is full of great quotable thoughts. This one in particular stuck out to me though. It seems that you could say the same thing about art, writing, rhetoric, etc. The creator’s intent ceases to be defining characteristic of a product once it is let loose in the world.

Leave a Reply

    • A brand that speaks to the human side of organizational change

    • The creation of an avatar celebrates a company’s connection to their customers

    • An approach to layout provides the framework for a dialogue about design and architecture

    • Elevate the ordinary “hot chocolate” into a smooth and luxurious experience

    • Design helps a company initiate a proactive outreach program